Three Web Analytics Tips for Mid-Market Retail Marketers
A recent article in Inc. magazine delves into a study by RSR, which indicates that mid-market retailers are unlikely to use customer analytics, putting them at a major disadvantage in trying to compete with both the major players and the boutique-sized companies. A company’s website can be a treasure trove of information, easily tapped into [...]
Read MoreTimely Tips for Marketing Consultants and Agencies: Early Summer Edition
Cyberattack Protection, Appropriate Insurance Coverage, and Managing the End of the School Year Here are our latest tips for agencies and consultants as they prepare for the summer: Cyberattack Protection: Nobody wants to think of getting hacked, but we’re all at risk. Are you coming up with really effective passwords? Do you have a policy [...]
Read MoreThree Key Pitch Questions That Will Bring You Closer To the Client Win
Many times consultants and agencies make it to the final round of prospects a company is considering for marketing or advertising, but can’t move beyond that stage to the “win”. One way to increase your chances for success in these situations is to consider a prospective client as a potential employee. By thinking of the [...]
Read MoreEmployee Survey Best Practices
For your clients who are considering employee surveys, implementing the following practices will provide the best return on this internal investment. Frequency: Most organizations find the optimum period of time to survey employees is annually. However, if a change has been implemented, and enough time has passed for it to have had an impact, a [...]
Read More3 Timely Tips for Marketing Consultants and Agencies, Part I
Best laptops, winning more clients, and making tax time easier Today we begin a series of posts that brings you great tips for your marketing or advertising agency or firm: Best laptops: A post on lifehacker presents a valuable laptop buying guide – some key points to consider before making this investment. Even tech veterans [...]
Read MoreThree Ways to Leverage the Magic of Social Media for Customer Insights
Discussions all over the internet find many touting the appeal of using social media for market research. Companies have been developed to harness this formula, and there’s no doubt that it’s been successful; tap into social media networks for consumer insights, and in exchange for their feedback, offer prospective respondents points for the games they [...]
Read MoreHow To Tame A Corporate Dragon
In a recent article in Forbes, author Douglas Merrill correctly suggests that consumers can be some of the best innovators for a product or a service. However, Mr. Merrill argues that some managers incorrectly utilize focus groups as a method to uncover some of these innovative insights. We believe that while focus groups are not [...]
Read MoreAvoiding the Kiss(able) of Death
How Marketing Consultants Can Guide Their Clients To A Better Future A blog post this week on Fast Company explores the untimely (or maybe timely, for unhappy consumers) demise of M&M Kissables. The post’s takeaways are right on target – that the product likely failed because the reformulation was unsatisfactory, and that it was not [...]
Read More3 Ways To Convert Customers Into Innovators
As noted in a Fast Company article, innovation starts with listening to your customers. They can tell you what they need, why they need it, what problems it will solve for them and how it will make them feel. You can learn how to harness customer insights into discovering new products services, or changes to [...]
Read MoreHow To Leverage Online Qualitative Research, Part II
An Opportunity for Market Segmentation In a recent post, we described how online qualitative research can lower the cost of some respondent incentives. Below, we discuss how this same methodology can lead marketers and consultants to a better understanding of market segments. Segment identification Many marketers are not sure how to segment their customer [...]
Read More