Employee Survey Best Practices
For your clients who are considering employee surveys, implementing the following practices will provide the best return on this internal investment. Frequency: Most organizations find the optimum period of time to survey employees is annually. However, if a change has been implemented, and enough time has passed for it to have had an impact, a [...]
Read More3 Timely Tips for Marketing Consultants and Agencies, Part I
Best laptops, winning more clients, and making tax time easier Today we begin a series of posts that brings you great tips for your marketing or advertising agency or firm: Best laptops: A post on lifehacker presents a valuable laptop buying guide – some key points to consider before making this investment. Even tech veterans [...]
Read MoreThree Ways to Leverage the Magic of Social Media for Customer Insights
Discussions all over the internet find many touting the appeal of using social media for market research. Companies have been developed to harness this formula, and there’s no doubt that it’s been successful; tap into social media networks for consumer insights, and in exchange for their feedback, offer prospective respondents points for the games they [...]
Read MoreHow To Tame A Corporate Dragon
In a recent article in Forbes, author Douglas Merrill correctly suggests that consumers can be some of the best innovators for a product or a service. However, Mr. Merrill argues that some managers incorrectly utilize focus groups as a method to uncover some of these innovative insights. We believe that while focus groups are not [...]
Read MoreAvoiding the Kiss(able) of Death
How Marketing Consultants Can Guide Their Clients To A Better Future A blog post this week on Fast Company explores the untimely (or maybe timely, for unhappy consumers) demise of M&M Kissables. The post’s takeaways are right on target – that the product likely failed because the reformulation was unsatisfactory, and that it was not [...]
Read More3 Ways To Convert Customers Into Innovators
As noted in a Fast Company article, innovation starts with listening to your customers. They can tell you what they need, why they need it, what problems it will solve for them and how it will make them feel. You can learn how to harness customer insights into discovering new products services, or changes to [...]
Read MoreHow To Leverage Online Qualitative Research, Part II
An Opportunity for Market Segmentation In a recent post, we described how online qualitative research can lower the cost of some respondent incentives. Below, we discuss how this same methodology can lead marketers and consultants to a better understanding of market segments. Segment identification Many marketers are not sure how to segment their customer [...]
Read MoreThree Reasons Why Outsourcing Employee Surveys Makes Sense
Investment in retaining employees has a higher payoff than hiring new individuals, so current economic conditions dictate that it is now critically important to monitor employee satisfaction. Management consultants can deliver higher ROI for their clients when they know if gathering data to reflect this sentiment can be conducted by the company itself (or by [...]
Read MoreHow to Leverage Online Qualitative Research, Part I
Making respondent assignments more affordable Most marketers and consultants know what to look for in the implementation of in-person qualitative research techniques. However, many aren’t aware of easy ways to maximize their return on investment when using these qualitative techniques in an online environment. Hence, the first in our series on maximizing the use of [...]
Read MoreFive Rules For Employee Surveys that Sing
When a client is facing organizational change or an internal assessment, the best consultants look to employee satisfaction surveys to provide guidance and direction in their efforts. By following the following five guidelines, these consultants can achieve the best results for their clients: Carefully define the objectives of the study, and what you want to [...]
Read More