Our Blog: All Without Shedding A Tear

Three Web Analytics Tips for Mid-Market Retail Marketers

Joy Levin - September 5, 2012 - Web Analytics

A recent article in Inc. magazine delves into a study by RSR, which indicates that mid-market retailers are unlikely to use customer analytics, putting them at a major disadvantage in trying to compete with both the major players and the boutique-sized companies.  A company’s website can be a treasure trove of information, easily tapped into [...]

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Timely Tips for Marketing Consultants and Agencies: Early Summer Edition

Joy Levin - June 5, 2012 - Consulting Help

Cyberattack Protection, Appropriate Insurance Coverage, and Managing the End of the School Year Here are our latest tips for agencies and consultants as they prepare for the summer: Cyberattack Protection: Nobody wants to think of getting hacked, but we’re all at risk.  Are you coming up with really effective passwords?  Do you have a policy [...]

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Three Key Pitch Questions That Will Bring You Closer To the Client Win

Joy Levin - May 30, 2012 - Consulting Help

Many times consultants and agencies make it to the final round of prospects a company is considering for marketing or advertising, but can’t move beyond that stage to the “win”. One way to increase your chances for success in these situations is to consider a prospective client as a potential employee.  By thinking of the [...]

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Employee Survey Best Practices

Joy Levin - May 15, 2012 - Consulting Help

For your clients who are considering employee surveys, implementing the following practices will provide the best return on this internal investment. Frequency: Most organizations find the optimum period of time to survey employees is annually.  However, if a change has been implemented, and enough time has passed for it to have had an impact, a [...]

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3 Timely Tips for Marketing Consultants and Agencies, Part I

Joy Levin - May 8, 2012 - Consulting Help

Best laptops, winning more clients, and making tax time easier Today we begin a series of posts that brings you great tips for your marketing or advertising agency or firm: Best laptops:  A post on lifehacker presents a valuable laptop buying guide – some key points to consider before making this investment.   Even tech veterans [...]

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Three Ways to Leverage the Magic of Social Media for Customer Insights

Joy Levin - April 18, 2012 - Consulting Help, Market Research, Social Media Analytics

Discussions all over the internet find many touting the appeal of using social media for market research.  Companies have been developed to harness this formula, and there’s no doubt that it’s been successful;  tap into social media networks for consumer insights, and in exchange for their feedback, offer prospective respondents points for the games they [...]

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How To Tame A Corporate Dragon

Joy Levin - April 12, 2012 - Market Research

In a recent article in Forbes, author Douglas Merrill correctly suggests that consumers can be some of the best innovators for a product or a service.  However, Mr. Merrill argues that some managers incorrectly utilize focus groups as a method to uncover some of these innovative insights. We believe that while focus groups are not [...]

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Avoiding the Kiss(able) of Death

Joy Levin - March 1, 2012 - Consulting Help, Market Research

How Marketing Consultants Can Guide Their Clients To A Better Future A blog post this week on Fast Company explores the untimely (or maybe timely, for unhappy consumers)  demise of M&M Kissables.  The post’s takeaways are right on target – that the product likely failed because the reformulation was unsatisfactory, and that it was not [...]

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3 Ways To Convert Customers Into Innovators

Joy Levin - February 21, 2012 - Web Analytics

As noted in a Fast Company article, innovation starts with listening to your customers.  They can tell you what they need, why they need it, what problems it will solve for them and how it will make them feel. You can learn how to harness customer insights into discovering new products services, or changes to [...]

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How To Leverage Online Qualitative Research, Part II

Joy Levin - February 15, 2012 - Consulting Help, Market Research

An Opportunity for Market Segmentation In a recent post, we described how online qualitative research can lower the cost of some respondent incentives.  Below, we discuss how this same methodology can lead marketers and consultants to a better understanding of market segments.   Segment identification Many marketers are not sure how to segment their customer [...]

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