There is something different about one of the three examples, though, that is important to note: the first and last examples involve OTHER PEOPLE noticing the action, and thus allow the target audience to feel proud of what they’ve done. The middle one, however, is only a benefit for the target audience alone.

Experience in many areas has shown that there’s greater value when OTHERS notice and let you feel proud, valued or loved.

Good examples:

Hallmark — “When you care enough to send the very best” (i.e., others will see you as a caring person when you select a Hallmark card)

Jif (peanut butter) — “Choosy moms choose Jif” (i.e., people will perceive you as a caring mom when they see that you buy Jif)

Joy (dishwashing liquid, not the Allium Research principal) — “… that’s a nice reflection on you” (i.e., people will know you’re a great and caring host or homemaker because your dishes shine)