Increase Your RFP Success Rate

In these hyper-competitive times, agencies and marketing consultants need to maximize the efforts they expend upon winning new business.

An article today in AdAge’s Agency News discusses a rise in client-led reviews and the frustrations experienced by agencies in pursuing RFPs/RFIs that are often characterized by unreasonable timelines, uncompensated spec work, and ambiguous budgets.

And if you’re awarded the business, does it truly represent a win for your agency/marketing consultancy? Or have you wasted your time in pursuing business that does not really position you for future success, or involves work that is unprofitable?

Our free RFP scorecard was designed to maximize your success rate in bidding for opportunities that can achieve both long and short-term goals for your own business. It will help you determine if the RFP is really worth pursuing or if you might want to invest your time on other efforts.  Not every opportunity is worth pursuing – in fact, some can be detrimental to your business. Our scorecard helps agencies and consultancies decide when to pursue bids, and when it might make sense to hold off.

To download our free scorecard, just subscribe on the right hand side of our page. Then use the scorecard to increase your success rate in pursuing RFPs that best position your agency/consulting skills and talents.